As we enter in to our AW14′ collections in the next couple of weeks we thought we’d get the kettle on, brew up and reflect on what has been another successful spring/summer campaign for Room 14 and all of our brands.
Every season we sit down with our creative team and get our heads together on what concepts we can come up with for the coming season and also which is the best way to represent Room 14 as a brand to a broader audience.
So, earlier in the year Room 14 Menswear hooked up with Manchester creative aficionado and good friend Tim Marner and photographic visionary Jay Cain for our Spring/Summer 14′ lookbook.
Shot on location around devastatingly handsome Dovestone Reservoir on the edge of the Peak District National Park, the images reflect how we love to blend emerging and established brands to create a range of ready-to-wear off the peg looks that anyone can get in to and feel comfortable in.
Styled entirely by ourselves we were conscious of finding the right balance of flair and staple pieces between classic heritage brands like Farah Vintage & Fred Perry with the swagger of streetwear brands like Abandon Ship Apparel, Oill, Humor and Cuckoo’s Nest.
With Tim & Jay at the helm we needn’t have worried. They captured the spring collections perfectly from locations through to model arrangement (including our British Bulldog friends!), the results were staggering as you can see.
Even though the weather was colder than it looked, everyone involved were hugely professional and we think it came across in all of the images we’ve used since then for our online presence and our bricks-and-mortar store. Every shot we’ve used and put out through Facebook, Twitter, Instagram and fashion blogs have been picked up and “liked” by all of the brands we work with so we’d say all-in-all it’s a bloody good job well done wouldn’t you?
And finally it wouldn’t be right if we didn’t say a huge thank you to our extended Room 14 family who were involved on the day – Caroline Hines (The Boss), Tim Marner (The Creative), Jay Cain (The Snapper), Jennie Thompson (The Organiser), Yaz (The Gentlemen’s Groomer), Shaun (Model – With a tremendous beard), Jordan (Model – who still looked the part even though he was hungover!), Rod (Model – Our French import), Toni & John (Models – Italian Stallions), Wale (Model – Put the “S” in swagger), Denzel, Betty and Daisy (Models – The finest, best-looking British Bulldogs in the land) and finally LB (Little Buddy to his mates and an all round canine legend). Thanks for making the shoot so successful and hope you enjoyed being part of it…