Richard Callender The Fitness Fashionista….


At the start of August, Room 14 were invited by Tim Marner to style fitness expert, TV personality and all round top guy Richard Callender for the latest photo shoot for his website

The brief was simple, over the last 18 years of his career Richard has become more than just a fitness expert. He’s a TV presenter (ITV’s Biggest Loser, This Morning, Sky News, BBC News), award-winning choreographer, fitness brand owner (Armageddon) and a Reebok Brand Ambassador. So, the theme of the shoot was to show all of the sides to Richard that have made him in to the success that he is today.

A couple of weeks prior to the shoot Caroline and myself started to put together story boards on how we could style Richard. We decided to keep the looks clean and simple to balance out Richard’s big personality and Tim’s shot scenes.

In the first scene we simplified the look down to a white Abandon Ship Anchor t-shirt with rolled cuffs, classic straight-leg Religion Riot jeans with a small turn-up and finished with some crisp white Creative Recreation Kaplan trainers. Not just anyone can carry this look off because it’s so clean but with Richard’s body shape and charisma the outfit looked bang-on trend without having to throw the kitchen sink at it. Sometimes for the biggest impact less is more….

Richard Callender
For our second scene it was time to smarten Richard up! Again we kept the look clean and simple but layered things up. As the approach was to have a slightly smarter angle we started with a base layer of the Farah Brewer shirt with a beautiful Anerkjendt Turf knit in burgundy over the top to really show off the contrast between a collared shirt & jumper. The bottom half of the look was kept deliberately light blue to keep the theme fresh but still with a smart/casual vibe too. Humor delivered the goods with their classic “Dukky” jeans teamed with Creative Recreation’s Denim Cesario XVI’s finishing everything off

The third and final scene saw Tim strip everything back so that the sole focus was all on Richard. So for our final look we tried to strike the balance of a directional, on-trend, tick-all-of-the boxes type of outfit that would show off Richard’s physique/silhouette in the best way. There was only one winner for the top half – Religion. Only Religion could make a crew neck t-shirt a fashion piece by adding an asymmetric zip and 3/4 length sleeves. Denim was kept the same with the Humor Light Blue Dukky jeans and we introduced a final pair of Creative Recreation Navy Kaplans to really finish the whole ensemble.RichardC_12313

Yet again we throughly enjoyed being part of another Tim Marner project and Richard was great client to style, professional, good laugh and a real grafter too. All-in-all a cracking job well done :-)




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