New Kids On The Block – NICCE


Established midway through 2013, young Street wear brand NICCE London has quickly made a name for itself as the new, go-to label for stylish people who want simple no-fuss designs.

Offering a refreshing alternative to the street style scene, NICCE London fuses together clean, print designs with a selection of ready-to-wear tee’s, sweatshirts, jackets and accessories. Boasting the NICCE logo in an array of styles, the brand’s name has fast become synonymous with influential underground scene and has amassed an army of fans who all wants originally designed, quality apparel.

Founded by Mitchel Gavin-Farnol, himself a designer but also rooted in the electronic music scene, the brand naturally emerged from a love of music and fashion, growing from influences taken from Ibiza, Berlin and the East London club scene. Staying true to the brand’s music roots means that some of house music’s best names such as Loco Dice, Ben Pearce, Yousef and Hot Since 82 are already big fans of the brand as are some of the UK’s most well established singers and brands, including Radio 1’s Sound of 2014 star Ella Eyre, Jessie Ware, Bombay Bicycle Club and Chvrches.

Designed in-house by its tight knit creative team based in East London, the NICCE collections consist of Originals, Limited Editions and Seasonal Drops, with each season bigger than the last.



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