I never used to be “that guy” who brand-led. If I liked the look of it and the product made me feel like I looked the part I was happy. But, as social media plays a bigger part in all of our lives, its never been a better time for brands to get their product to market. Slowly but surely the more I saw quality product from brands I started to have my favourites. One of the best in the business is sportswear giant Nike.
Yes they have huge marketing budgets but you know what? I don’t care, the product is THAT good. Design innovation, product placement, endorsements, price point, Nike just seem to get it right on every level. So much so when I speak to other retailers with Nike accounts their response is that Nike out-sells main rivals Adidas and Puma every day of the week.
Whether it’s on Facebook, Twitter or Instagram their posts are always the ones that stick out to me because I love the brand. If I was single with no mortgage my Nike collection would be in a lot better shape than it is now!
Never thought you were “that guy” now? After reading this I bet you’re a little bit closer than you were before…..
Powered by Facebook Comments