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HUF's roots are firmly from New York's skateboarding scene. We're pretty sure when a young Keith Hufnagel founded the brand back in the late 80's he didn't realise just how big HUF would go on to be. 

In 1992, Hufnagel moved to San Francisco to be a pro skateboarder and opened his first HUF store in the process. The store's aim was to bring together the very best brands on the market under one roof including the launch of his own line HUF. The rest they say is history.......

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